Google has revolutionized the whole digital marketing game. As an enthusiastic business, you need to stay ahead of the advanced tools if you have your eyes on the prize. One such tool is PPC in marketing. Never tried it before? You should.
What most companies do is try to reach their target audience through organic ranking. But what you should know is that this is not going to be easy. To earn a spot in the search results through organic ranking methods can take up to months of planning and research.
Image Source: Search Engine Journal
What is PPC Marketing?
This is a great place to start. Beginners and professionals alike can benefit from comprehending what exactly the Google Ads Pay Per Click does. We could explain it as a popular model utilized by advertisers where they have to pay for every click they get.
you publish your content to attract your target market. Your customers expect value-added content from your brand and you reciprocate with your digital creative content strategy. That’s all there is to it.
But really, what is PPC Marketing? You can ask any online marketing expert to define pay per click and we guarantee you that you will not get the same definition twice. The same applies when you check online for Pay per Click definition.
So what is the basic idea behind PPC in advertising? To put it simply, click paid models operate on the basic idea of purchasing more visitors to your page.
Consider a PPC campaign management as a bidding process. This is the easiest way to explain the scheme. When you participate in a Click for Pay campaign, you are bidding for your page to be placed as an Ad on a search engine such as Google.
So when a Google user searches for a related keyword, your page will pop up as a sponsored page to him. This is how you can differentiate between organic and paid search.
Image Source: Quora
With Google Pay Per Click, you can make every click count. With such a model in place, the probability of getting a visitor to click a page that you are advertising multiplies by several folds. This kind of reach can take several months and breakdowns if you are using an organic ranking model.
Designing the Best PPC Campaign
The first step in any form of digital marketing is, of course, finding the relevant keywords for your business. Your keyword game has to be strong because it forms the foundation of your whole campaign.
When you are done with that, your work is half-done.
Make sure you make a list of negative keywords as well because your blog should not contain any non-converting words. One such word has the power to degrade your entire Pay Per Click marketing campaign.
Then you get to refining the landing pages. This is where most of the conversion happens, so you need to put in the effort to make this place as user-friendly and informative as possible. This could boost your pay per click marketing almost instantly.
What’s left is publication. This will take no time. But you’re not done yet.
This is where most of the PPC marketers go wrong. Your job doesn’t end as soon as you publish your page. Try coming back to your previous posts once in a while to make improvements to them.
This could be too much for a single person to handle, which is why most companies hire a Google PPC Agency. You can do the same to ensure that you are equipped with the Best pay per click advertising campaign.
The following diagram explains it the best.
Image Source: Creative Options
Here’s an important tip; only pay for what you need. PPC Ads are only fun when you know exactly how much to spend on them. So fix your monthly budget for Google Adwords and make sure you subject your posts to strict scrutiny before publishing them.
Case Study: Can PPC Really Make a Difference?
Take the example of an online retailer which was struggling to stay in business. And we’re talking about a company that has been running without losses for more than a decade. They had even started laying off their employees. Do you know what saved this business? That’s right; pay per click management did.
SEO worked well for the initial years, but eventually, the competition witnessed a hike, and they had to resort to a Pay to click model. With the Google Adwords service, they not only got positive results, but their business picked up almost immediately. Within a matter of weeks, they were making record-breaking sales.
The graph below shows how their performance increased by multiple folds with the right PPC Advertising services. So trust us when we say the pay for click approach can make the word’s difference to your business; before you know, you will be heading the industry.
Why PPC?
Good question. When you can get to the first page of the search result with organic ranking and advanced SEO tools, why do you need a Google Ads pay per click model?
Simple, because SEO is time-consuming apart from being tedious, and time is money in digital marketing. When you shift to a Click to pay scheme, you realize how much time you have been investing in organic ranking when you could get immediate positive results with PPC.
Moreover, the Pay Per Click Google Ads strategy can narrow down your client profile and deliver your page to the intended users specifically at the right time. It gets better; with a
Successful digital marketing is all about making your services reach your target audience exactly when you want them to. The best part about PPC Ads is that you can display them on the web pages of your choice that are relevant to your field. This way you can easily get a hold of your client profile.
Image Source: Rope Media
When you engage in Pay per click marketing, you don’t only drive traffic to your page, but also procure an inflated return on investment along with a surge in sales. But that’s not all; with the popular model of Click and Pay, you will also experience your overall revenues climbing.
Guess why?
Because with Pay Per Click Advertisements, not only do you drive new clients to your page, but also ensure retention of customers. Yes, that’s right – you will be making multiple sales to the already existing clients if you implement a Click for Pay campaign.
As you probably figured, we could talk all day about the benefits of the Pay Per Click model. If you want more, check out this page – it has an elaborate explanation of most of the advantages of Advertising Pay for click campaigns.
Strategies To Create Improved PPC Blogs
Not all PPC Ads make it to the top; some of them miss the boat. Contrary to popular belief, marketing Pay Per Click is not a walk in the park. Although you pay for clicks, it doesn’t automatically get your page to the top of the search results if it doesn’t have solid content.
But we’re here to help. Make sure your Pay per Click model generates more revenue than your expenditure for Google campaign management. Here are a few pointers that could boost your Pay Per Click Advertisement game:
- Focus on daily incidents
- Leave less room for guesstimates
- Justify your stance
- Add aesthetics on your landing page
- Collect reviews from colleagues
Now let’s dive into the details.
1 Focus on daily incidents:
Since Pay Per Click Google requires you to generate first-rate content recurrently, you might eventually run out of ideas to base your blog on. But what if we told you that your blogs do not always have to be tactical?
Sometimes jotting down your experience of last week’s client meeting that went off-track could do the trick as well.
The best click and pay models do exactly this; they turn everyday occurrences into a blog and attract huge traffic thereby. As a member of the PPC management of your business, you are either building new campaigns or optimizing the ones already in practice. Borrow a few ideas from your reports or client communications to draft your next blog. Something like this:
Image Source: WordStream
2 Leave less room for guesstimates
No matter what you are writing about, you need to back it up with intangibles. Marketing Pay per click is the easiest when your clients find your page to be the comprehensive destination for all their questions. If you want to get paid for advertising, you need to present your clients with solid information.
So when can you say you achieved the mission of uploading a note-worthy blog? When you leave no stone unturned in your research and manage to present it as plainly as you can. That is the secret behind a successful PPC graph.
3 Justify your Stance
You can try all you want, but someone will always be unhappy with your take on a matter. But that is exactly how to execute PPC in marketing. Blog about an unpopular opinion and trigger your audience to engage in a debate. The PPC graphs show peaking points every time someone played the Devil’s advocate.
But when you do so, make sure you have enough data to support your claims. Advertising Pay for click this way only works if you have evidence and a strong opinion to stand your ground till the end of the debate. They can disagree all they want; but as long as you’ve presented your argument logically, you win.
Take a look at how Search Engine Journal initiated a rather unsettling debate for PPC marketers:
Image Source: Search Engine Journal
Look at how many reads that one garnered. Turn your readers around with your opinion. Be logical and confident the rest will fall in its place as you go.
4 Add aesthetics on your landing page
You can pen down brilliant content for your PPC campaign management, and yet not hit it off with your clients. Why? Because you probably stressed so much on the content that you forgot that presentation matters too.
So drop in some visuals, break your text up into smaller paragraphs, and include more lists into your content. Check out WordStream’s page here for instance; impress your clientele likewise. They’re definitely going to keep coming back for more.
5 Collect reviews from colleagues
Test-run your post before you publish it. Since you have to pay on click for PPC in advertising, make sure every blog that you upload is refined to its maximum. Share it with your colleagues or friends who know a thing or two about Google Ads PPC before uploading it on WordPress.
Collect as much honest feedback as you can, and ask them to mark the suggestions and criticisms in your document. A dry run of your blog post will help you make the most out of the Click for Pay experience.
Image Source: Blue Corona
If you effectively implement the aforementioned tactics, this is where you should be getting at. From initially creating awareness, if you eventually manage to bring sales from your page, your Pay Per Click marketing campaign is officially a success.
Conclusion:
Keep in mind that generating click paid blog posts should be more fun than tiring. As long as you do your work each time, you will achieve the desired outcome in no time. With a Google Pay Per Click strategy, your business is sure to receive unbelievable returns on expenditure.
If you have only resorted to SEO and organic ranking algorithms for your business so far, we say it’s time to switch. Give PPC a try; your business can use an exponential boom. If you find it too overwhelming to handle on your own, you can always count on a PPC Ad agency.
Don’t hesitate to explore the Click to pay model just because there are costs involved. Remember, it’s pay per click, which means you only have to pay when you have a visitor clicking on your Google Ad. This visitor could be a potential client, so you’re actually generating more revenue than your expenditure.
There is no time like the present to consult a Google PPC Agency for a high potential digital marketing strategy. Feel free to get in touch with us for affordable PPC services.
Got questions?
Ask our pay per click experts. Let us help you get started with your PPC campaign right away! We’ve been in the industry long enough to know what will work perfectly for your business.
Contact us here for more information, or drop us a message at hello@univsense.com.
