Growing a SaaS company may be intimidating, and spending on SEO can be much more so, particularly in light of the abundance of self-proclaimed SEO services that might not offer what they promise. How can you be certain that you’re taking the proper steps to expand your SaaS company organically?
What is the key to performing SEO correctly? Why does SEO for a SaaS company differ from SEO for many other business models?
By the end of this manual, we hope to have helped your team make the most of their time and resources while implementing SaaS SEO best practices and techniques to help your SaaS business expand.
The business model for SaaS
A SaaS business model, in essence, charges clients for using a software product, tool, or group of tools for a certain function. SaaS businesses differ from other company models since they are founded on an intangible or niche product.
It can be adjusted, improved, updated, and refocused for various situations and sectors. SaaS companies have a special opportunity to compete with SEO in the organic search market since features may be introduced to establish new markets and categories. It is an effective SaaS SEO strategy for repeatable, exponential growth overall.
SEO for SAAS Companies: What is it?
SaaS SEO is the practice of boosting organic traffic to your SaaS site by employing tactics that place you at the top of Google’s search engine results pages (SERPs).
SaaS SEO consists of several components, including on-page SEO, off-page SEO, technical SEO, etc. Combining all these strategies will assist you in achieving top Google ranks for pertinent queries, serving as an excellent source of inbound marketing.
SAAS keyword research for companies
Before we get into SaaS SEO methods, it is crucial to talk about keyword research since it serves as the foundation of any SEO campaign. Let’s start with the fundamentals of keyword research.
What is a keyword study?
Finding words or phrases people use to search for things on search engines like Google or Bing is the practice of conducting keyword research.
For instance, you may have used terms like “SaaS SEO”, “SaaS SEO Company” or “SEO for SaaS” on search engines like Google when looking for seo strategy for SAAS business. These terms are referred to as keywords.
The Benefits of SaaS SEO: Why You Should Invest in a Robust Strategy
It is impossible to overstate the value of SaaS SEO. SEO may set your SaaS company apart from rivals employing outbound and paid marketing tactics to get a competitive advantage.
Here are a few justifications for why SaaS companies must make an early commitment to a strong SaaS SEO strategy:
Together With Other Marketing Channels, SEO Works
SEO doesn’t function well on its own. In today’s world, omnichannel marketing is essential for luring potential clients. And any SaaS company’s omnichannel marketing strategy heavily relies on SEO.
The focus of SEO is largely on content marketing. You can reuse the material you produce for SaaS SEO on other marketing platforms like email marketing, social media marketing, etc.
Additionally, SaaS SEO aids in building brand recognition and authority, which ultimately aids in attracting customers away from other marketing methods.
SEO Lowers Cost Per Acquisition for SaaS (CPA)
If you’ve ever used PPC or paid social media advertising, you know how costly these channels can be. The amount you invest is significantly less as compared to SEO. So, using SaaS SEO effectively can help you reduce your CPA.
Ways to Improve Your Content for SaaS SEO
Google scanners go through multiple websites and their content when a user types a keyword into the search bar to identify the best outcomes that will meet the user’s search criteria.
Google crawlers can examine the material on your website to determine whether it is pertinent to users. If so, how closely does it relate to the user’s search? Your content’s keywords and variations are how Google determines this.
Therefore, the first step in on-page SaaS SEO is to optimize your content for the appropriate target keywords.
Target keywords should be included in the title.
It would help if you used the desired keywords in your title tag for on-page optimization. Therefore, ensure that your website’s or blog’s title tag always contains the target term or a version. Here’s a pro tip: start your title tag with the target term since it has more weight.
Improve the content, headings, and subheadings.
You should optimize the headings, subheadings, and other text on your website pages for the target keywords and the titles, meta descriptions, and URLs.
To comprehend the significance of your material, Google also considers the keywords you’ve included in these elements. Your content will start ranking higher on search engines if you do this.
Use a blend of short-tail, long-tail, and Latent Semantic Indexing (LSI) keywords when optimizing your content for keywords. Including many keywords and variations makes your content easier for Google spiders to understand and rank.
Image compression for Improved SAAS SEO
One of the key factors that significantly affect your organic search engine results is the speed of your website. It is so because Google’s priority is to provide its consumers with a positive experience. People do not have the patience to wait for slow-loading web pages. As a result, Google emphasizes speed as a key ranking criterion.
But what connection exists between graphics and website speed? Typically, the largest components on a web page are images. Including big photos could make your site much slower and harm your enterprise SaaS SEO
Upgrading Topical Relevance with SAAS SEO
The relationship between the information on your entire website and a certain topic or keyword is referred to as topical relevance, also known as topical authority.
Consider the scenario where you are the owner of a SaaS service for email marketing. In that situation, your goal should be to develop topical relevance around the subject of email marketing, as doing so will improve your ranking for additional search phrases associated with the subject.
Your goal should be to provide the most in-depth treatment of the subject at hand to establish topical relevance.
So much so that any visitor who visits your website should be able to find all the data on the subject. If you need assistance with technical SaaS SEO, our experts are right here to help you!
Integrate Link Magnets
Links pointing to your website from other websites are known as backlinks or inbound links. In SEO, backlinks are quite important. Google views having many backlinks from authoritative, pertinent websites on the internet as a positive indicator.
It shows that your material is trusted, accurate, and dependable by many other websites. It will thus provide your search engine rankings a significant boost.
Various methods allow you to gain backlinks to your website with such high authority and relevance. Using link magnets is one of the most efficient methods.
Any helpful content—white papers, data, graphs, charts, infographics, videos, and similar more—that other bloggers and writers in your field deem link-worthy are considered link magnets.
Refrain from keyword stuffing and cannibalizing
It is simple to overuse keywords while executing on-page SEO on your SaaS website. Your web pages can end up being so densely stuffed with keywords that your readers will no longer understand the content.
Avoiding keyword stuffing techniques is essential because Google views them as spammy SEO techniques and because they degrade the user experience.
The use of keyword cannibalization is another issue you need to watch out for. When multiple pages on your website start to rank for the same term, this is cannibalization. It indicates that your websites are vying for the same search engine ranks.
PR for SAAS: Check Out the Best tactics
To build links, you may also use several PR strategies. Here are some helpful hints in the same regard:
- Participate in industry-related podcasts and interviews.
- Launch studies, reports, white papers, ebooks, and other materials to draw editors’ and journalists’ attention.
- Attend webinars and host them.
- Create thought leadership content regularly for social media.
- Educate people on specialized social media networks.
- Start a podcast or video interview series of your own.
- Send press releases regularly.
SaaS Company Content Marketing Strategy
Content marketing is one of the most valuable tools for SaaS organizations to grow from the ground up. It is due to how different selling SaaS products is from selling real goods on an eCommerce website or selling your skills online.
The SaaS consumer market is constantly eager for excellent content focused on thought leadership. Any SaaS company’s top-of-the-funnel is dominated by content strategy and marketing, so if you can get things right here, you’ve already won half the battle.
Additionally, content marketing is essential for any SaaS company’s middle and bottom-of-the-funnel stages.
UnivSense: Your Ideal SAAS SEO Agency
If you devote enough effort to learning and implementation, SaaS SEO is something you can learn. Another thing to remember is that SEO is more of an experimental procedure because there are no strict guidelines that guarantee specific outcomes.
Therefore, if you want to save time and trust seasoned SEO experts with the SEO for your SaaS company, think about working with UnivSense, a reputable agency offering saas seo services.
All of your SaaS marketing requirements will be met by our team of specialists at UnivSense. Contact our expert team today!
