SEO Agency For SaaS Company
India
SaaS, or Software as a Service, becoming increasingly popular. With up to 3,600 searches per month for keywords like “saas companies” on search engines like Google, according to Ubersuggest.
If you are a SaaS business, then you will flourish with support from our SaaS SEO agency UnivSense. Our B2B SaaS SEO Agency will help you create a strong online presence to grow and scale your business.
Contact us online to connect with a SaaS SEO consultant today!
- +91 984-759-4997
Get a custom proposal for your Indian business
On this page, we'll look at some of our SAAS marketing strategies and what makes us the top decision for digital marketing and affordable SAAS SEO services.
Why does my SaaS company need SEO?
The tech industry is getting more and more competitive and SEO in software SaaS companies is the only way ahead.
As experienced SaaS SEO consultants, we recommend SEO as a long-term solution to acquire clients for your business.
Not only does SEO help you to rank higher in search engines for target keywords, but it allows you to inform your users about your products, become a trusted source of knowledge in your industry, and provide your services to more customers.
Without SEO, your competition will likely rank higher for target keywords in your industry like “saas based companies, “saas companies in [your location],” or “saas email providers.”
Local Success
Our partnership with an array of local businesses and our assistance in implementing campaigns like SEO, PPC, email marketing, and beyond have made us one of the best SEO SAAS agencies in India
UnivSense
503/IV Kottayam, Kerala
686004
- +91 984-759-4997
SEO Marketing Strategy for SaaS companies?
SEO is the most popular marketing strategy in the modern day that will help you generate long-term growth, reach valuable customers and always have a source of generating leads. It produces great results for companies that operate at least partially, or fully online.
Most people don’t click past the first page of search results, and the first five organic results on any given results page account for nearly 70% of all clicks. Rank for top positions through our SaaS SEO services.
Many different techniques allow SEO to work as a strategy. Some of the most important include keyword research, content creation, and user experience.
The best SaaS SEO companies like UnivSense consider these 3 factors when creating your SEO strategy.
- On-page SEO
- Off-page SEO
- Technical SEO
On-page SEO
On-page SEO includes elements on your SaaS website’s pages you can control like the title tags and meta descriptions that show up in the search results and the keywords you include throughout your content.
To enhance SEO for your software company, we will focus mainly on the on-page SEO aspects of your website.
Off-page SEO
Off-page SEO for your SaaS E-commerce enterprise centres around links. When other reputable sites include a link to your content in their content, your site gets a little boost.
Links play a big role in SEO for software companies by helping them get to the top of the search results. However, they can be tough to earn. With dedication and time, you can get other sites to link to yours. Or you can partner with UnivSense and get premium deals that will skyrocket your results.
Technical SEO
Technical SEO is crucial for the best SEO SaaS companies. With technical SEO, you want to make sure your site works properly and can be crawled by search engine crawlers.
Some technical SEO elements your tech company should look for are page speed, site security, responsive design, and broken links.
READY TO ROLL?
Are you keen to know more about how your business can utilize digital marketing to expand your deals and draw in more clients with our affordable SEO company in India?
Reach us today to talk with a tactician and catch wind of our customized and affordable SEO packages.
3 Keys to Great SEO SaaS Marketing Strategy
This is how the SEO campaign for your SaaS company will look:
1. High search-volume & relevant keywords
SaaS SEO Agency UnivSense will start your SaaS SEO marketing strategy by determining your most valuable keywords.
Want to create an effective SEO campaign? Implement the keywords that are most searched by your target audience and keywords for which you have products/services and wish to rank for. It’s essential to note that some keywords are easier to rank for than others. For instance, long tail keywords, or keyword phrases, are much easier to rank for because they are far more detailed and apply to a smaller group of people.
Longtail keywords for SaaS companies like “SaaS providers for income tax filing,” or “SaaS companies Orange County,” are much more specific in its searches.
These keywords fit a much smaller percentage of search queries, and therefore, you have less competition when trying to rank for them.
However, short-tail or General keywords is where the competition is at. Trying to rank for something generic like “SaaS companies,” or “email SaaS companies,” is more difficult than you’d anticipate initially.
2. Generate content around keywords
Now that you have the top keywords that you wish to rank for, incorporate them into your content. As a B2B SaaS SEO agency, we understand that there is a lot of opportunity to create fresh informational helpful content that your customers are genuinely searching for.
Implementing your keywords in the created content will help you rank in search engines, so it’s one of the most important aspects of your SEO campaign.
Optimized content can help move people through your SaaS company’s buying funnel.
A standard purchasing funnel includes:
- Awareness
- Interest
- Desire
- Action
Creating content for each stage of the funnel will address every challenge that comes with each step of the buying process.
In the absolute beginning, publish blog posts about industry topics and provide your expertise on them. Establish yourself as the specialist and you can trust your customers to always find their way back to your brand.
However, at the actions stage, the content needs to be persuasive. Convince your potential clients that your software is the best in the market. Customer testimonials are good for this stage.
3. Excellent user experience
Apart from technical implementations and content and keyword research, another important component of a top-notch SaaS SEO marketing strategy is user experience.
While serving the most informational, beneficial content available about any given search query, Google also wants to make sure that users visiting a recommended page have a great user experience.
User experience has to do with the way users navigate your site to find what they’re looking for, how easy it is, and how much they enjoy their experience on your website.
This means that you should be sure to provide an easy-to-use navigation bar that guides users where they need to go.
This is also important to your bounce rate, which also helps Google determine how pages should rank.
Bounce rate refers to the percentage of visitors that leave your site after viewing only one page. You want your bounce rate to be as low as possible because that means that only a small percentage of your website’s visitors are exiting your site after only looking at one page.
Your navigation can greatly decrease your bounce rate because it can help guide users to where they need to go instead of jumping to another site out of frustration.
A great user experience can also help increase the time visitors spend on your pages, which Google considers when ranking as well.
Prepared to grow? Get your free proposal today:
Take the next step in developing your business through digital marketing. Connect with one of our strategists to figure out how UnivSense can assist you with arriving at your business objectives using best seo saas.
Contact us now to talk with a strategist and learn more about our personalized solutions.
Hire UnivSense as your SEO SaaS Agency
UnivSense has an entire team experienced with developing SaaS businesses and helping them reach their goal through SEO.
When you collaborate with us, you’ll welcome a dedicated account representative who will talk you through the ideas they have for a customized SEO campaign for your SaaS company.
We tailor-make our marketing strategies because we want the SEO campaign to reflect your brand and be unique to your SaaS company.
With over 700 clients in a range of industries, generating over a million healthy leads for their business, the UnivSense team is here to find the perfect SEO strategy for your SaaS company!
Unparalleled! Reasonable SEO services in India
Net Promoter Score is the main measurement for consumer loyalty.
UnivSense customers score 394% higher than the business normal. Don’t believe us? Just book a strategy session with one of our experts to find out more about our b2b saas seo agency.
