Document which gives clear guidance on how to produce all written content for your company. Everything from how to adopt a consistent voice and how to adapt your tone effectively, to how to correctly format bullet point lists and titles. This helps you achieve a consistent and effective presentation of your company’s brand.
What it includes
One document covering:
– Golden rules.
– Brand positioning.
– Voice.
– Tone.
– Style features.
– How to use the document.
What we need from you
– Any of your content which best captures your natural voice when talking to your favourite customer. What naturally sounds like you?
– It could be a blog post, web page, sales email, an email conversation.
– 3 immediate competitor websites.
– 3 company’s websites and social media profiles who present themselves how you would like to.
– Existing visual brand guidelines.
– Existing tone/voice documents (with comments on what’s wrong with them).
Turnaround time
5 working days
