SEO for Law Firms: A Complete Guide for Attorneys
In 2022, about 26% of law firms worked to upgrade their technology, and another 8% focused on enhancing online visibility on social media and search engines.
But why, in the first place, does the legal sector need to spend money on law firm SEO?
One of the finest methods to be found online is SEO. Law firms are typically small, regional enterprises with a defined geographic scope.
Many individuals begin their search for local companies, including law offices, on the internet.
Therefore, you must maintain excellent exposure for your legal practice on search engines like Google. And to achieve this, you must make use of law firm Search Engine Optimization.
Want to find out how? The nuances of SEO for your law practice are now the focus.
SEO for law firm: How is it one of the top lead generation strategies?
Localized businesses need SEO to target local users (i.e., those that gain clients or customers inside a given geographic location).
Since most legal firms only service clients in their own city, county, or state, they require local SEO to compete with other nearby businesses. In contrast to national targeting, local SEO allows legal firms to focus on users in a specific area, which lowers competition.
By concentrating on regional keywords, legal firms can attract clients who are:
- In the vicinity.
- Examining the services they provide.
As a result, SEO for attorneys is among the finest methods to attract new clients.
Advantages of Search Engine Optimization for Lawyers
There are numerous advantages of SEO for legal firms.
Along with improving a legal firm’s rankings in search results, SEO aims to increase the number of visitors that will most likely turn into quality leads
Among the advantages of SEO for solicitors and legal companies are:
- Surpassing the local competitors and increasing website click-through.
- Increasing phone calls through local listings such as Google My Business.
- Attracting new visitors with excellent regional content.
- Increasing the number of favourable customer testimonials to enhance their internet reputation.
- Generating lots of traffic and leads automatically.
- Generating leads from both existing and new site visitors (phone calls and form fills).
- Enhancing the reputation of their legal company as a trustworthy leader in their field.
SEO is one of the most efficient strategies for law firms to increase online traffic and leads.
It is not only because SEO is highly targeted but also because professional SEO strives to increase conversions in addition to traffic.
Strategies for On-Page Search Engine Optimization for law firms
The finest strategies for improving the SEO for law firm websites are covered in this section.
1. Keyword Study
You should research the categories of keywords you wish to target before putting anything on your website. When conducting keyword research, you should utilize Google Keyword Planner to determine the most effective terms for your intended audience. Make careful to choose keywords with the biggest search volumes and the greatest degree of relevance.
Exceptional Content
A content marketing firm helps you build the trust of your audience through the right content marketing strategy.
Apart from brand awareness, content marketing builds a positive reputation for your brand, thereby fetching more leads. Plus when your prospects notice your content on different platforms, they tend to presume your brand to be the flagbearer of your niche.
One important consequence of content marketing for business promotion is that it initiates conversations about your brand. And that’s exactly what you want. You want people talking about your company and spreading the word.
When you publish content, you are disseminating the news about your brand to your target audience, which will bring you higher rates of conversions and engagement. All with the help of a content writing agency.
We know what you want. Evidence. You want us to show you how other companies increased their marketing leads with just a content marketing strategy. Fair enough.
Take a look at this graph:
Companies promoting their business through content marketing showed around 30% higher growth rates than those that didn’t have a content marketing strategy in place. Maybe it’s time you consider appointing a content marketing firm for your brand.
Stages of a Content Marketing Funnel
Every popular model of content marketing follows the content marketing funnel, which majorly comprises of three stages:
- Awareness
- Evaluation
- Decision/ Conversion.
A content marketing firm helps you build the trust of your audience through the right content marketing strategy.
Awareness Stage
The top part of the funnel (commonly referred to as TOFU) aims to provide content that has lower barriers to entry.
This is where you make your prospect aware of their needs, and then lure them to your solutions with content marketing.
This stage of the content strategy does not necessarily create a relationship with your prospects. Whatever content you promote at the awareness stage has to primarily focus on educating, entertaining, and inspiring your audience.
Once you are done with creating such content, get your team to engage in content distribution. Accommodate them into different distribution channels to maximize your reach.
Evaluation Stage
If you got clients every time somebody was made aware of your business, things would have been much easier. But that doesn’t work, which is why we have an evaluation stage.
All you have to do is guide your prospects. The transition here is quite subtle; from awareness blogs, you proceed to create lead magnets. This is what goes on in the middle part of the funnel, aka MOFU.
When you create content for this stage, your fundamental objective is to incentivize your prospects to become leads. Provide your audience resources that influence their willingness to engage with your business.
At the evaluation stage, you have to connect with your prospects. Because business takes trust, and your content can help you build it.
Conversion Stage
As you go to the bottom of the funnel (BOFU), things get pretty serious. This is where your client takes a decision, and your duty is to make them choose you.
Every customer takes an informed purchase decision. Free trials and comparison graphs help your prospects see what you can offer them.
And that is what you do in the conversion stage. You use your content marketing strategy to help them make the right decision.
All your content marketing efforts were to convert a lead into a sale. So be quite strategic in this stage.
The idea is simple: convince your lead that you are the best option in your industry. Using long tail keywords and including CTAs in your content can accelerate this process.
Tips To Stand Out With Your Content Marketing Strategy
An exceptional content marketing plan can set you apart from your competitors in no time. But how do you come up with one? Consult a top content strategy agency, or get your team to start working on it.
Here are the three golden rules of a great content marketing strategy:
Quality Content:
People reach out to your page expecting to be educated in the easiest way possible. Your content marketing plan is not efficient enough if it doesn’t ensure every word you put out there is either informative or entertaining.
Optimize Your Content
Yes, make use of advanced SEO tools to increase your brand visibility. The best way to up your SEO game is to consistently create content that has the potential to bring in more engagement. More content also increases the possibility for the search engine to index your page.
Call To Actions:
CTAs help your leads take the next step towards you. They hold the power to double your conversion rates, and that is not even an exaggeration. Sprinkle in a few CTAs in your content and see for yourself.
Follow these tips religiously and you will definitely see what we are talking about. But there are a few more things you need to take care of while devising your marketing strategy using content. Keep scrolling to find out!
5 Myths In Content Writing Busted
Here is a bonus read: discover the untold secrets in the arena of content marketing! Power up your content marketing strategy with some practices nobody will tell you about.
Only Blog Posts Qualify as Content
Wrong on so many levels.
We never said content should be long paragraphs. Content is how you tell your story. And the better story you sell, the better sales your brand is going to fetch.
You need to change things around in your marketing strategy if you are planning to make it big with your creative content.
Engage in social media. Launch a webinar. Do what it takes to make yourself heard. And whenever you can, think out of the box.
Maybe develop a short video, a meme, or come up with an animation that your audience would appreciate. Ask your content marketing specialist to create a checklist or to publish a case study instead of long blog posts every day.
Keep it real; but keep it fun, too.
Publishing is the Last Step
And that’s where a good number of brands go wrong.
If you thought clicking the publish button on WordPress was your last task, let us correct you.
It’s called content marketing for a reason; it needs marketing. You have to promote your content once you publish it.
Post a story on Instagram, leave a tweet about it, and maybe even upload the link to your page on LinkedIn. Promote the heck out of your page.
See? Moz gets the idea.
By promoting their Youtube video on Twitter, they managed to garner the attention of their target audience on two different platforms. Now that’s a clever content marketing strategy, to say the least.
Instant Results from Content Marketing
Nope. Wrong.
Your content marketing strategies are an investment in your business. You are not going to wake up a millionaire the next morning after publishing your content.
A brand content marketing plan is a long-term investment. An increase in ROI is certain if you follow the rules, but it’s not going to be immediate.
That doesn’t mean you stop putting effort into creating content. Be consistent and patient. You will reap what you sow, and that’s a guarantee.
Focus On the Trends in Content Marketing
Partially correct. But do not restrict yourself to the trends.
Why? Because they get outdated.
Event-based and time-based trends in content marketing can bring in a lot of engagement immediately. And it creates a lot of buzz among your client profile. Overall, it’s a great idea.
But while it is essential to stay ahead of the times and keep up with the latest trends, it is equally important to stay relevant with your content creation. A perfect blend of seasonal and evergreen content is the recipe for the perfect content plan.
Look at the difference it makes:
If you want constant growth and something that is sustainable, add timeless content to your content plan. The results won’t be instant, but they will be beneficial in the long run. Moreover, you can also use them as backlinks in your next content.
So if you uploaded a social media post that was aligned with the industry dynamics today, post a how-to blog tomorrow. Find the balance. It makes all the difference.
There are plenty of evergreen topics you can write about to stay relevant and to stand the test of time. Include a case study, a stat, reviews, and beginner’s guides in your content marketing scheme.
Here’s the bottom line; don’t focus on time-critical content.
You Need To Create New Content Every Day
How tiring can that get?
Even the best creative content agency can find it challenging to develop unique content on a regular basis. And that’s totally fine because a great content marketing strategy involves repurposing content.
Recycling content is what the corporate giants in the industry do frequently to ease the workload on the content marketer while simultaneously asserting their dominance on the web.
Come to think of it; by repurposing, you are making the most out of your original content and ensuring your ideas reach your prospects across different platforms through multiple media.
It’s impossible to expand your customer base if you keep hunting for new ideas for content marketing. Because that way your content marketing plan only gets channeled to the same audience every time.
You need to master the art of repurposing content to spread the word to a wider audience. The idea is to do more with your content.
It just takes some practice and imagination. So next time you upload a blog, repurpose that original content into a series of infographics or tweets. You’ll see what we’re talking about. Thank us later.
Conclusion
A high-performance content marketing strategy is not just about being informative but also focuses on building loyal customers who wait for your content to be published.
The key to framing the perfect content promotion strategy is to remember that it is not about your brand or your services; it’s all about your prospects. Your primary goal is to give your target audience what they want.
So when you promote your business through content marketing, keep in mind that you are here to answer their questions in ways that your competitors failed to.
When you make yourself a credible source of information in the eyes of your prospects, you will definitely be experiencing higher conversions and sales. And that is what we call an efficient content marketing strategy.
So if you want to be found by your potential clients, ad if you want to build engagement on your page, then a content marketing plan is what your brand needs.
Ask Us
If you want to learn more about strategies for content marketing, feel free to call us at +917777005800 or drop us a mail at hello@univsense.com. Reach out to us for more tips and secrets.
In case you want to consult an online content marketing service, we are right here to help you. From framing strategies to building quality content, our services cover the entire spectrum of online content marketing.
We have formulated the best content marketing strategies and for businesses across the world and have raised the bar for several brands over the years. Be our next success story.
Find us on our page and let us help you bring better digital experiences.