You’ve heard so much about content marketing already; but does it really make a difference to your brand?
Absolutely! A well-thought-out content marketing strategy can amplify brand awareness and even multiply your sales by ten folds. Why do you think so many companies have one?
Source: Miko
The major setback businesses face while trying to execute strategies for content marketing is that they don’t know where to start from. Do you start with a blog post? Does it have to be uploaded every day? Are you doing it right?
Congratulations! You’ve come to the right place. We will help you untie each of these knots one by one. With this blog, all your content marketing-related questions will be cleared here and now.
Let’s get started.
What is Content marketing?
Content marketing is how you publish your content to attract your target market. Your customers expect value-added content from your brand and you reciprocate with your digital creative content strategy. That’s all there is to it.
But did you know that creative content marketing is the reason behind a good number of business success stories? Ask any popular brand; they would tell you that they managed to connect so well with their clients employing the power of a relevant content creation advertising strategy.
Back in the ’90s, any content marketing plan would have done the trick. In fact, partnering with a content creation agency was enough to make your brand stand out in the market. But sadly, that doesn’t work anymore.
Today, a content marketing strategy is a part of every company’s sustenance. You cannot possibly survive the competition without a content marketing agency on your side.
The Internet has become a marketplace of content, just like Bill Gates had predicted decades ago. The number of companies competing for an audience with a brand content marketing plan has flared up over the years.
The only way to actually convert prospects into clients is to deploy a solid marketing strategy with your content. One that lays emphasis on your brand, quality information as well as an appreciable user experience.
And that’s what we will help you with.
Why Content Marketing Matters
Because every brand needs a higher ROI and content marketing can give it to you.
They say content is king for a reason. To start with, it’s the easiest way to distribute information about your products and services to the whole world with no marginal cost.
A content marketing firm helps you build the trust of your audience through the right content marketing strategy.
Image Source: SEObox
Apart from brand awareness, content marketing builds a positive reputation for your brand, thereby fetching more leads. Plus when your prospects notice your content on different platforms, they tend to presume your brand to be the flagbearer of your niche.
One important consequence of content marketing for business promotion is that it initiates conversations about your brand. And that’s exactly what you want. You want people talking about your company and spreading the word.
When you publish content, you are disseminating the news about your brand to your target audience, which will bring you higher rates of conversions and engagement. All with the help of a content writing agency.
We know what you want. Evidence. You want us to show you how other companies increased their marketing leads with just a content marketing strategy. Fair enough.
Take a look at this graph:
Image Source: ProfitWell
Companies promoting their business through content marketing showed around 30% higher growth rates than those that didn’t have a content marketing strategy in place. Maybe it’s time you consider appointing a content marketing firm for your brand.
Stages of a Content Marketing Funnel
Every popular model of content marketing follows the content marketing funnel, which majorly comprises of three stages:
- Awareness
- Evaluation
- Decision/ Conversion
A content marketing firm helps you build the trust of your audience through the right content marketing strategy.
Source: Ella J Designs
Awareness Stage
The top part of the funnel (commonly referred to as TOFU) aims to provide content that has lower barriers to entry.
This is where you make your prospect aware of their needs, and then lure them to your solutions with content marketing.
This stage of the content strategy does not necessarily create a relationship with your prospects. Whatever content you promote at the awareness stage has to primarily focus on educating, entertaining, and inspiring your audience.
Once you are done with creating such content, get your team to engage in content distribution. Accommodate them into different distribution channels to maximize your reach.
Evaluation Stage
If you got clients every time somebody was made aware of your business, things would have been much easier. But that doesn’t work, which is why we have an evaluation stage.
All you have to do is guide your prospects. The transition here is quite subtle; from awareness blogs, you proceed to create lead magnets. This is what goes on in the middle part of the funnel, aka MOFU.
When you create content for this stage, your fundamental objective is to incentivize your prospects to become leads. Provide your audience resources that influence their willingness to engage with your business.
At the evaluation stage, you have to connect with your prospects. Because business takes trust, and your content can help you build it.
Conversion Stage
As you go to the bottom of the funnel (BOFU), things get pretty serious. This is where your client takes a decision, and your duty is to make them choose you.
Every customer takes an informed purchase decision. Free trials and comparison graphs help your prospects see what you can offer them.
And that is what you do in the conversion stage. You use your content marketing strategy to help them make the right decision.
All your content marketing efforts were to convert a lead into a sale. So be quite strategic in this stage.
The idea is simple: convince your lead that you are the best option in your industry. Using long tail keywords and including CTAs in your content can accelerate this process.
Tips To Stand Out With Your Content Marketing Strategy
An exceptional content marketing plan can set you apart from your competitors in no time. But how do you come up with one? Consult a top content strategy agency, or get your team to start working on it.
Here are the three golden rules of a great content marketing strategy:
Quality Content:
People reach out to your page expecting to be educated in the easiest way possible. Your content marketing plan is not efficient enough if it doesn’t ensure every word you put out there is either informative or entertaining.
Optimize Your Content
Yes, make use of advanced SEO tools to increase your brand visibility. The best way to up your SEO game is to consistently create content that has the potential to bring in more engagement. More content also increases the possibility for the search engine to index your page.
Call To Actions:
CTAs help your leads take the next step towards you. They hold the power to double your conversion rates, and that is not even an exaggeration. Sprinkle in a few CTAs in your content and see for yourself.
Follow these tips religiously and you will definitely see what we are talking about. But there are a few more things you need to take care of while devising your marketing strategy using content. Keep scrolling to find out!
5 Myths In Content Writing Busted
Here is a bonus read: discover the untold secrets in the arena of content marketing! Power up your content marketing strategy with some practices nobody will tell you about.
Only Blog Posts Qualify as Content
Wrong on so many levels.
We never said content should be long paragraphs. Content is how you tell your story. And the better story you sell, the better sales your brand is going to fetch.
Image Source: Core DNA
You need to change things around in your marketing strategy if you are planning to make it big with your creative content.
Engage in social media. Launch a webinar. Do what it takes to make yourself heard. And whenever you can, think out of the box.
Maybe develop a short video, a meme, or come up with an animation that your audience would appreciate. Ask your content marketing specialist to create a checklist or to publish a case study instead of long blog posts every day.
Keep it real; but keep it fun, too.
Publishing is the Last Step
And that’s where a good number of brands go wrong.
If you thought clicking the publish button on WordPress was your last task, let us correct you.
It’s called content marketing for a reason; it needs marketing. You have to promote your content once you publish it.
Post a story on Instagram, leave a tweet about it, and maybe even upload the link to your page on LinkedIn. Promote the heck out of your page.
Image Source: Twitter
See? Moz gets the idea.
By promoting their Youtube video on Twitter, they managed to garner the attention of their target audience on two different platforms. Now that’s a clever content marketing strategy, to say the least.
Instant Results from Content Marketing
Nope. Wrong.
Your content marketing strategies are an investment in your business. You are not going to wake up a millionaire the next morning after publishing your content.
A brand content marketing plan is a long-term investment. An increase in ROI is certain if you follow the rules, but it’s not going to be immediate.
That doesn’t mean you stop putting effort into creating content. Be consistent and patient. You will reap what you sow, and that’s a guarantee.
Focus On the Trends in Content Marketing
Partially correct. But do not restrict yourself to the trends.
Why? Because they get outdated.
Event-based and time-based trends in content marketing can bring in a lot of engagement immediately. And it creates a lot of buzz among your client profile. Overall, it’s a great idea.
But while it is essential to stay ahead of the times and keep up with the latest trends, it is equally important to stay relevant with your content creation. A perfect blend of seasonal and evergreen content is the recipe for the perfect content plan.
Look at the difference it makes:
Image Source: Castos
If you want constant growth and something that is sustainable, add timeless content to your content plan. The results won’t be instant, but they will be beneficial in the long run. Moreover, you can also use them as backlinks in your next content.
So if you uploaded a social media post that was aligned with the industry dynamics today, post a how-to blog tomorrow. Find the balance. It makes all the difference.
There are plenty of evergreen topics you can write about to stay relevant and to stand the test of time. Include a case study, a stat, reviews, and beginner’s guides in your content marketing scheme.
Here’s the bottom line; don’t focus on time-critical content.
You Need To Create New Content Every Day
How tiring can that get?
Even the best creative content agency can find it challenging to develop unique content on a regular basis. And that’s totally fine because a great content marketing strategy involves repurposing content.
Recycling content is what the corporate giants in the industry do frequently to ease the workload on the content marketer while simultaneously asserting their dominance on the web.
Come to think of it; by repurposing, you are making the most out of your original content and ensuring your ideas reach your prospects across different platforms through multiple media.
Image Source: Venngage
It’s impossible to expand your customer base if you keep hunting for new ideas for content marketing. Because that way your content marketing plan only gets channeled to the same audience every time.
You need to master the art of repurposing content to spread the word to a wider audience. The idea is to do more with your content.
It just takes some practice and imagination. So next time you upload a blog, repurpose that original content into a series of infographics or tweets. You’ll see what we’re talking about. Thank us later.
Conclusion
A high-performance content marketing strategy is not just about being informative but also focuses on building loyal customers who wait for your content to be published.
The key to framing the perfect content promotion strategy is to remember that it is not about your brand or your services; it’s all about your prospects. Your primary goal is to give your target audience what they want.
So when you promote your business through content marketing, keep in mind that you are here to answer their questions in ways that your competitors failed to.
When you make yourself a credible source of information in the eyes of your prospects, you will definitely be experiencing higher conversions and sales. And that is what we call an efficient content marketing strategy.
So if you want to be found by your potential clients, ad if you want to build engagement on your page, then a content marketing plan is what your brand needs.
Ask Us
If you want to learn more about strategies for content marketing, feel free to call us at +917777005800 or drop us a mail at hello@univsense.com. Reach out to us for more tips and secrets.
In case you want to consult an online content marketing service, we are right here to help you. From framing strategies to building quality content, our services cover the entire spectrum of online content marketing.
We have formulated the best content marketing strategies and for businesses across the world and have raised the bar for several brands over the years. Be our next success story.
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