You’ve been in the industry long enough to know marketing services online is a one-way ticket to earn a fortune. But you’re worried your rivals might get there before you do.
Don’t fret; you are not alone. Many online marketing services have been on the lookout for talent to build their crew recently. But have you been looking in the right places? And, do you need more people in your team in the first place? We’ll find out soon.
So how do you get your team to move faster and smarter? Maybe it’s time to change a few things around.
Being an experienced digital media marketer for years, it could be a tough call to start from scratch. But a little reading up can probably drive your business to heights you’ve never even dreamed of.
Before we start, let’s clear up some things that could be bothering you.
Is Online Marketing Outdated?
No way! If that’s the conclusion you drew after your frantic searches for new team members on LinkedIn, you are terribly mistaken. Marketing online services have never before witnessed a boom like this in years.
In fact, statistics show that the pandemic had more people turning to online marketing than trying out the groundbreaking Dalgona Coffee. Surprised? Take a look at this chart.
Graph Source: Marketing Charts
And remember, we are talking about corporate giants here. If they felt the need to increase their engagement in marketing digital media by nearly thirty folds, surely you are missing out on something.
So buckle up; you are not late to the party. All you need is a few trade secrets to get your team together and to become a successful internet marketer.
With these tips, you could turn your business around and welcome new beginnings! And, might we add, more profits.
Defining Online Marketing
First things first, let’s see if we’re on the same page when it comes to the definition of digital marketing. Because this could make a world of difference in your approach as a team leader.
Just so we are clear, digital and online marketing are not the same.
To be precise, online marketing is just one part of digital marketing. But that’s a story for another day. So, coming back, how would you describe online marketing? All you have to ask yourself is ‘what does marketing do?’
Now see how the Internet helps you do the same, and voila, you have the answer.
Putting it in simple words, online marketing is one of the most efficient ways to get the word out about your service or product using the Internet.
It is a popular way of drawing more attention to your business on the web. How does that help you? It does. Immensely. Understanding how to put your business in the spotlight is half the work.
The rest half is about how you manage to maintain your internet marketing success.
To get there, you just need a recap of the various types of digital marketing.
Yes, you probably know them already, but we guarantee that you are going to get new insights if you keep scrolling.
Types of Online Marketing
Being in the industry for quite a few years now, you certainly have an idea of how it works and which techniques can kick it up a notch.
Take a quick glance over the following list to see if you missed out on something.
Using some of these tools, you can effortlessly scale up your business in weeks.
If you want to skip right to any section, you’re welcome to.
But we recommend that you skim through all the types of digital marketing just in case there is a jackpot hiding among them.
1 SEO
This tool right here needs no introduction. Search Engine Optimization techniques have been the best friend of successful online marketers.
Now while you may have been doing this right all along, there could be something that this guy right here can teach you about SEO.
Image source: SEO That Works
That’s Brian Dean, and nobody could do what he does better than how he does it. Check out his page Backlinko and you’ll see what we mean.
Who are we kidding? You’ve probably visited his page quite a few times in your career for his strategies.
What we are trying to say here is that all his strategies in online services marketing are tried and tested. He even publishes the results of his tactics on the same page where he recommends them. Find yourself a better SEO influencer, we’ll wait.
If you think your career in online marketing service is approaching a midlife crisis, it’s time for you to scale up your SEO game. And now you know where exactly to go to get started. So gather up your team and train them again if you have to. Because time is ticking and it’s getting competitive out there.
2.SEM
When it comes to using Search Engine Marketing, even the best-off online marketers think twice. You have probably thought about investing in SEM once or twice for your company, too.
But you know the tempting results come with a catch; so does every other successful online marketer. If you can’t reimburse all that money you spend for SEM, it isn’t doing your business any good. In fact, you are probably heading for a downhill ride.
We don’t want that, do we? While it is undeniably wise to blow off your money for paid campaigns, it is not a strategy for every rank and file in the industry.
Don’t get us wrong though. Some people have found their way to a Wolf of Wall Street kind of wealth using only SEM. They managed to step up their business trying to help other enthusiastic online marketing services use this technique. And they actually succeeded in their mission. But remember, that’s some people.
Take a look at this pie chart to see how organic search dominates over SEM in traffic generation:
[Source: Smart Insights]
Marketing online services is a straightforward game. You don’t take chances with it; rather go by the rule book. So until you are sure to reap more profits than what you spend for your GoogleAd campaigns, we suggest you lay your hands off them.
But if you really really think SEM is the only way to get your business back in action, try reading what Jerry Banfield has to say on Skillshare. It’s completely free of cost, and the best instruction you could get as a team leader in digital marketing media.
3.Content Marketing
The old-school way of getting your game stronger – content marketing. We are here to say this is a great place to start when you are in the dark about what to do next with your online marketing team. Get your best content creator working already; and if you don’t have one already, find one. Pronto.
But you have been doing this for a while now, you may ask. Yes, we agree. So how do you get the results? Here’s how.
Having great content on your page is an appreciable step while marketing with digital media. But that alone won’t get the job done. You need to be regular at it. And your page has to stay relevant.
So your content writer has to be on their toes all the time. Get someone to do that for you and we promise your site will start attracting more traffic than before.
You’re here because your online marketing service needs more revenue and more action; content marketing is just the way to achieve both of them. If your readers find your blogs appropriate and useful, they’re definitely going to come back for more.
Take Orbit Media for example. Look at the figures they’ve been making merely out of content marketing:
[Source: Single Grain]
And you know it is the most powerful SEO tool you can use to generate higher leads. As long as you are not using a paid promotion, you are going to need a terrific content creator on your team. Because yawn-worthy content won’t get your page anywhere on the organic search results.
4.Social Media Marketing
Like it or not, social media presence is now inevitable for a successful online marketer. Not only does it stretch your reach by a thousand times, and is the best platform for you to exhibit your expertise.
Like Brandon Stanton. Never heard of him? But you probably know about his Facebook page Human of New York.
When he lost his job in 2010, he probably didn’t know it was for the best. Within months, he managed to generate immense wealth with just a camera and an active social media presence.
[Source: Medium]
See what we mean? He easily caught the attention of the world with this tactic.
Your team may have already tried social media marketing before. But have you taken Gary Vaynerchuk’s tips for it? No? Then you better.
He has dominated almost all popular social media platforms with his smart and witty content over the years. Pretty sure you can learn a thing or two from Vayner Media.
Keep in mind that consumer behavior changes with time, so your online marketing crew has to stay informed about the ongoing trends and shifts in social media.
Try your shot at social media marketing. Pick an active Facebook or Twitter user from your team and get the wheels rolling. You can thank us later.
5.Pay Per Click Advertising
PPC is a fairly new concept but something that has been adopted by digital marketers across the globe.
Like the name suggests, for every click that your billboard ad gets, you pay your advertiser. So how is it different from SEM? It isn’t. SEM is just one of the branches of PPC.
You will not believe the precision of the target audience Facebook lets you choose. It’s pretty smooth, and sneaky to some extent.
It is undeniably a convenient way to grab more attention to your business, but an expensive one too. Unless you set a budget of expenditure for PPC strategies, marketing digital media won’t be a smooth sail.
But you need to draw the line while allocating funds for these campaigns. Both underinvestment and overinvestment can equally destroy your game.
Source: Search Engine Journal
See? You can reach the optimal level of profits by finding the right balance between underinvestment and overinvestment.
If you want a little training on how Facebook ads work, you could head over to Grant Baldwin’s Facebook page. He even offers free webinars in case you need to get into the details.
To make the most out of your PPC campaign, you should make sure that every click you get transitions into a conversation, and subsequently a purchase, if possible.
Your choice of keywords and level of optimization on your landing page plays an important role here.
A tip if you are willing to go for PPC campaigns; stay creative.
Think out of the box and analyze what your target audience would want to see or hear from you. It can ramp up your business in no time.
6.Affiliate Marketing
This is a strategy very commonly used, but not frequently mentioned. So while you may be familiar with the concept, you probably didn’t know it was called affiliate marketing.
Take the example of the digital wallet giant Google Pay. Everyone is given a referral code with the account. Every time someone installs the app using your referral code, you get rewarded. There you go; that’s your affiliate marketing sale.
Every smart digital media marketer has engaged in affiliate marketing in one way or the other. You should too.
Monetize your referrals and get paid each time it makes a sale. How?
Back to the basics; blogging.
You can thrive on affiliate marketing, although it’s largely considered a passive income. Don’t take our word for it. Check out how much James Njenga from Freelancing Hackers made from affiliate marketing in 2019.
Source: Freelancing Hackers
If you want your team to prep up for some aggressive affiliate marketing, follow tips from Pat Flynn. His website Smart Passive Income can help you out if you are new to this.
Even if you have been engaging in affiliate marketing for a while, he has an ace up his sleeve and can offer some pretty solid strategies for improved online marketing services.
7.Email marketing
Do you know anyone who earns a six-figure income from just email marketing?
We do.
Bryan Harris, the mastermind behind Videofruit.
If you check out his page, you’ll see how he managed to make a fortune out of something every digital media marketer does; sending emails. This could be you. All you need is the right plan of action.
You think the right content can fetch you more subscribers? No. This is where most online marketers go wrong. Instead, focus more on who you’re sending these emails to.
Here is a fun fact you probably didn’t know; email marketing gets better results than social media marketing. So if you and your team are not so keen on engaging on social media, this is your best alternative.
Check out how many businesses rely on email marketing for better progress.
Source: Oberlo
Many online marketing ventures earn their loyal customers from email marketing. So get your team to build up a strategic email list, and start shooting emails right away.
But don’t just keep throwing bricks; set up a game plan before you begin. You’ll be in the big picture soon and we can see it already.
Conclusion
While you may engage in several types of digital marketing, it is always always important for you to generate quality content regularly, and to keep updating your SEO techniques. No matter how many tools you employ, these two are the foundation you should build your business on.
Searching for the right talent can get pretty tiring. If you really think your team needs more members, start by drafting a master plan.
Then identify what specific talent you require in your team. This could be a content writer or a social media analyst. Include only what your crew needs, and remember, too many cooks spoil the broth.
The process of getting attention in the field of online marketing can get tedious, and may not fetch results instantly. So motivate your team once in a while to keep the spirits high. Or they tend to slack.
By now you must have figured out what you’ve been doing wrong all along. Put yourself and your team through regular training in the latest trends in online marketing, and you will see your business skyrocketing.
Get going now; and come back for more tips to become a better digital media marketer.
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