Everyone knows Social Media Marketing can take your brand places. But did you know it could boost your visibility to your target audience much faster than SEO?
That’s right; you can promote your business to a larger audience with much lesser resources with the perfect SMM strategy in place. And we are here to tell you how.
It doesn’t matter how big or small your brand is, you need to directly communicate with your clients. Because your clients are interacting with a gazillion other brands so consistently that your lack to grab their attention thereof can put your business in a detrimental position.
Social media presence can do wonders for your company if you do it right. Marketing a business on social media has inestimable benefits apart from leads and sales.
But not every business understands how to engage in social media promotion. And that’s where we can be of assistance.
Business giants already know how to fish for prospects through promotion on social media. It’s about time you try it, too. Keep scrolling to learn the dos and don’ts of SMM.
Image Source: Search Engine Journal
What is Social Media Marketing?
Social media marketing is one of the most popular methods to reach your prospective customers faster using simple socials. But the question is, what is social media marketing in the first place?
It could be easily explained as broadcasting content in social media as a form of online marketing campaigns. It’s very similar to organic ranking and SEO; the only difference being that of the platform.
To understand SMM better, you need to be clear about the trending social media platforms. Some of the most popular examples of social media include Facebook, Snapchat, YouTube, Pinterest, Instagram, and WhatsApp. Reddit, Tumblr, Quora, and Medium are a few others.
These platforms help you reach your goals in both branding and marketing. All you have to do is upload any media ranging from text, images, and videos for social media promotions.
The whole point is to keep your clients engaged with your content.
Unlike a few decades ago, networking has become quite convenient after the inception of the SMM methodology. Utilizing social media for business marketing is what every other company now does to boost its brand visibility.
Why Execute An SMM Strategy?
Because as a brand, you have to.
Social media platforms are earning a fortune with more users joining them every second. Your brand could make use of this large audience for better visibility.
And, it takes less time and resources than it takes to implement SEO strategies for better search results on search engines.
Because as a brand, you have to.
Image Source: WebHopers
If that’s not a reason good enough for you to try SMM, what if we told you that you could promote your business to the specific target audience ten times faster than SEO with SMM?
You read that right; online marketing on social media can give your business the boom you’ve been waiting for.
Go out there and communicate with your clients. If your content is catchy, they are going to share it with their friend circles. Give us a better way to reach millions of leads with hashtags and creativity.
Interacting with your clients and getting feedback directly from them is the optimal way to make your business grow. With a strong social media marketing strategy in place, you can achieve this in a matter of days.
SMM Gone Wrong: What Not To Do While Marketing on Social Media
So what’s the catch? If Social Media Marketing was all about regularly posting content on your socials, thousands of businesses across the world should be prosperous by now.
But you don’t see that happening, do you?
Why is that?
Because just as much as it can boost your business, SMM has the power to degrade your firm too.
Image Source: Sprout Social
So take these tips very cautiously, you don’t want your marketing fails to significantly impact your sales.
Rule #1: Concentrate On Fewer Platforms
For this, you need to understand which social media platform is giving higher ROIs and sales for your business.
It may sound complex, but really, it’s nothing. All you need to do is understand the criteria of efficient promotion on social media.
Take a look at the graph below.
Image Source: Marketing Charts
It reveals how while using social media for marketing, the first thing you have to focus on is the potential audience reach. Do a little analysis and find out which platform helps you connect to your target audience faster. Invest in that one.
Just because marketing business on social media has worked out for several businesses, don’t try making an impression everywhere. To engage in resourceful Social Media Marketing, you need to try doing more on lesser platforms.
A social media marketing plan can only fetch positive results when you spend your time, resources, and energy on social media platforms that have consistently brought home new clients, leads, and better traffic.
So ask your social media marketing planner to come up with a strategy that maximizes your conversion rates and sales by focusing on the platforms that get higher clicks and engagement. That’s when you can proudly proclaim to have a competent SMM strategy in place.
Rule#2: Discover A Social Media Voice
If you are planning on marketing business on social media, you need an authentic social media voice. Your brand has to maintain this voice and vibe throughout to stand out on social media platforms.
Through this voice, you are conveying to your followers and prospective clients, the personality of your brand.
But how do you zero in on your social media voice? Now that’s where we can help you.
Think of your brand as a person. What kind of personality would you want it to portray to your clients? That’s your social media voice.
It’s very important to be consistent with your brand voice; because that is the persona your prospects attribute to your brand. So every chance you get to be seen or hear, communicate with this voice.
Image Source: Sharpie
Now that’s a great example of a social media voice. Sharpie is a company that sells writing instruments and has always been creative and funky in its marketing strategies. It helps them connect instantly with their followers on any social media platform.
Rule #3: Do Not Stir Controversies
This is easier said than done. Social media has taken over the netizens and that goes without saying. But this means anything you upload here has to be reviewed multiple times to make sure you don’t offend any community while promoting on social media.
When you engage in business marketing on social media, make sure you grab attention for the right reason. You are there to promote your brand; in that process, if you cross the line in any way, you are going to be blacklisted for a very long time.
Hard to believe? Check this one out.
Image Source: The New York Times
It doesn’t take a genius to see where Dove went wrong in this social media campaign.
When their team uploaded the above ad on Facebook they probably didn’t see it coming, but it made headlines the very next day. Not only were they accused of encouraging racism, but their sales dropped drastically straight away.
So when you set foot in promotion on social media, try getting reviews of your content before uploading it on any platform. Because once it’s out on the Internet, it’s out of your hands.
Rule #4: Automate As Many Tasks As You Can
Social media marketing is all about being consistent and engaging. But you cannot keep spending hours on an Instagram post because there are other things to take care of.
An efficient social media marketing plan is one that saves money, time, and energy. But how?
Why do you think automation exists? There are so many incredible social media automation tools available right now, that spending an extra second has become redundant.
If you’re looking for a tool to monitor your social media engagement, you should give Hootsuite a try. But then there is Sprout Social, too, on which you can schedule your tasks and even let you know the peak time to upload a post for social media promotions.
How To Get It Right
We showed you what to avoid while engaging social media for marketing. So how do you do it the right way?
While it may seem intimidating after all the social media marketing fails we showed before, trust us when we say it’s the easiest push you can give to your business. And any business could use a push.
A well-devised social media marketing plan can take your services to heights you have only dreamed of so far. But we recommend consulting a social media marketing expert to get this done if you don’t have the time to manage it single-handedly. You can contact us if you need affordable SMM strategies.
Let’s get on with how to boost your sales with SMM.
There is no easier way to explain it than with this figure:
Image Source: The Investors Book
1 Come Up With A Strategy
You know how it is: it’s always a man with a plan that gets to the prize first. Social media marketing will reap absolutely no profit if you don’t have a plan in hand. Analyze the goals of your business and sketch out a strategy on how, when, and how frequently to upload content on social media.
An SMM campaign without a strategy is all fun and games till you realize you wasted time and resources for nothing. So decide who your target audience is, how to reach them with your social media content and what you expect from your SMM campaign.
2 Plan Out Your Content
Your social media marketing strategy should also decide what kind of content you are going to provide your clients. Start with keyword research; this is the uphill climb in the entire process. When you have a list of relevant keywords ready, get brainstorming for ideas. Because an SMM campaign is all about thinking out of the box and entertaining your client profile.
One thing about social media promotion is that it needs to include social content. But what’s social content? Any media that your customer would find informative as well as engaging is social content.
3 Build A Compatible Brand Personality
When you make use of social media for business marketing, remember that your ads become the mouthpiece of your brand. Every time you post on a social media platform, you are exhibiting your brand image.
It’s true that every platform demands a different tone for higher visibility, but don’t derail from your brand identity during your SMM campaign.
4 Use Analytics to Gauge Your Efficiency
There is only one way to see if you are doing business social media marketing the right way; through tracking data. And you need to regularly keep checking if your SMM strategy is benefitting your brand in any manner, and if yes, to what extent.
How do you do that? Using Google Analytics.
Google Analytics helps you detect which social media marketing strategies you should go ahead with, and which you should do away with.
Take a look at this:
Image Source: B2C
According to these statistics, you can easily determine what parameters to rely on to measure how efficient your online marketing on social media has been. Insights into your social media engagement are crucial to see if you should proceed with this form of marketing.
Conclusion:
What does every business dream of?
Brand awareness. You need your company to grow in popularity and sales. You want to keep connecting with your target audience on a regular basis to make sure you have their attention.
There’s only one way to get there faster: marketing on social media sites.
Many brands have already started their campaigns on social media platforms. And most of them have made a mark with their SMM strategies. With social media presence, they have procured better opportunities to be heard and better engagement with their leads.
SMM can double the conversion rates of your SEO methods if you do it the right way. And now that you’ve read this blog, you know what’s the right way. Plus, it’s cost-effective. So what’s stopping you?
You may not have tried it yet, but trust us when we say social media promotion is something you should try if you’re looking forward to blowing your competition out of the water.
The best part about SMM is that you can promote your web pages and quality content on any of these platforms after you have earned a reasonable number of followers. This way, your brand visibility is multiplied by a dozen times.
Plus, if you stay vigilant, you can also decode your competitors’ strategies while engaging in business marketing on social media. And when you do, try implementing their model in a better way.
Reach Out To Us
If you need help with Social Media Marketing, reach out to us. We’ve saved businesses with our SMM strategies over the years and we can get you there in no time.
Manage all your social media campaigns with us. Save time and generate more leads with UnivSense.
Mail us at hello@univsense.com or check out our page here.